Insurance Customer Application - Huu Thai

Allicare is the international life insurance offering a range of life protection, health, savings, and investment-linked insurance solutions. Their diverse range of products enables individuals and groups up to the age of 80 years to select plans to suit their financial needs.

Allicare currently has a website which integrates with online utilities, supporting customers to connect policy information. Due to the increasing number of customers, they want to build a mobile application to help customers access the services in the fastest and most convenient way and easily make inquiries and transactions related to Insurance Policy anytime, anywhere.

My Role
UX Designer, UI Designer
Platforms
Mobile Application
Used Tools
Figma, Illustrator, Photoshop

Our Target

The customer requires workflows that are not too different from the website flow but still fit mobile behavior. It means we develop a mobile-friendly workflow for the current website.

Due to the wide range of age groups, Allicare wants not only a modern and friendly design but also an all-age application.

Design Process

01.

Kick-off Meeting

Create a shared understanding of the project’s background
Come to a mutual agreement on work methods, timeline, and scope of work to ensure everyone is on the same page

02.

Research

Get to know the client and their potential customer groups
Research similar products on the market or websites/applications having similar features
Research design trending, technical involved

03.

Brainstorm

Work closely with the client and business analysts to clarify requirements, identify pain points, and propose respective resolutions
Define sitemaps, user roles & permissions matrix, and user flows
Sketch some low-fidelity wireframes if needed and continue to research everything related

04.

Wireframing

Sketch out high-fidelity wireframes
Build simple prototypes to test user flows
Review with the stakeholders, gather their feedback and update the wireframes if needed

05.

UI Option

Set up a mini workshop to brainstorm ideas and create a mood board
Define designs concepts and apply them on some key screens to offer design options
Run review sessions with the client to bring out the final UI style

UI Option #1

UI Option #2

UI Option #3

06.

Visual Design

Continue with a few improvements to complete the design concept
Create a style guide and a UI components library
Apply the style to the entire project and create essential icons and illustrations

Mockups are scrollable

Allicare